WWE filed for ten trademarks with the United States Patent and Trademark Office on October 2nd, all relating to the new Capitol Wrestling Center – the name given to the revamped configuration of the Performance Center used for NXT TV and TakeOver events. WWE filed papers to trademark the names and branding of ‘CWC Capitol Wrestling Center’ and ‘CWC NXT Capitol Wrestling Center’.
The trademarks filed covers both the intellectual property of the claimed terms as well as physical manifestations of those IP’s such as:
- “IC 025. US 022 039. G & S: Clothing, namely, tops, shirts, jackets, sweatshirts, hoodies; outerwear, namely, coats; bottoms, pants, shorts, underwear, dresses, pajamas, lingerie, clothing ties, scarves, gloves, swimwear; Halloween and masquerade costumes; footwear, namely, shoes, sneakers, slippers, flip flops, boots; headwear, namely, hats, caps; wrist bands; bandanas”
- “IC 028. US 022 023 038 050. G & S: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; playsets for use with action figures; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; construction toys; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; novelty face masks; Christmas tree decorations; toy spinning tops; arcade games; kites; bobble-head dolls; puppets; card games; toy guitars; toy water guns; vinyl products for playing in a pool; doll furniture; party favors in the nature of crackers and noisemakers; skateboards; toy scooters; paper party favors”
- “IC 009. US 021 023 026 036 038. G & S: Computer software, namely, software for the creation of mobile internet applications and client interfaces; Downloadable mobile applications for the streaming of audio and video content; downloadable ring tones, graphics and music via a global computer network and wireless devices; decorative refrigerator magnets; video and computer game tapes, video and computer game discs, video and computer game cassettes, video and computer game cartridges, video and computer game CD-roms, video output game machines for use with televisions; video and computer game software; cinematographic and television films, namely, motion picture films in the nature of sports entertainment; pre-recorded compact discs, pre-recorded video tapes, pre-recorded video cassette tapes, pre-recorded DVDS and pre-recorded audio cassettes, all featuring sports entertainment; interactive video game programs and computer game cartridges; mouse pads; disposable cameras; sunglasses; sunglass cases; prescription glasses; and optical cases, namely, cases for spectacles and sunglasses; cases for mobile phones; walkie talkies, protective helmets; sports helmets”
These particular trademarks would indicate the intention to sell CWC branded merchandise on WWE’s internal merchandise store ‘WWE Shop‘ in North America or ‘WWE Euroshop‘ in Europe. According to WWE Financial’s eCommerce sales – relating to only purchases on WWE Shop and exclusionary of WWE Network subscriptions- nearly doubled in Quarter Two, rising to $12.6 million which offset the reduced number of events in the quarter caused by the global pandemic. Therefore, it is no shock that WWE wish to brand and sell the CWC brand that has been a part of their heritage for 67 years since Jess McMahon founded the Capital Wrestling Corporation back in 1953.
Unveiled at NXT TakeOver 31 last Sunday, the new facility is the black-and-gold brand’s take on the extravagant ‘Thunderdome’ setup used by SmackDown and RAW. Complete with metal wired fencing, led screens and a new darker lighting rig, the CWC appears to be WWE’s take on a modern digital gladiatorial arena with the NXT Superstars the gladiators set to face off.
Triple H discussed the possibility of the company’s flagship shows being held at the Capitol Wrestling Center during the post-TakeOver media call last week, but The Game was keen to highlight the importance of NXT’s unique aesthetic. You can read notes from the full call here.