WWE has announced their first-ever football shirt sponsorship venture, with NXT UK’s logo being emblazoned on the shirts of Enfield Town Football Club for the 2021/22 season.
In a press release issued to Inside The Ropes, WWE confirmed that WWE and Enfield Town Football Club have agreed a one-year deal for the “first-of-its-kind partnership” spanning the 2021/22 football season in the UK.
For those wondering what the connection is, Enfield Town Football Club is actually NXT UK’s local football team – with the UK Performance Center based in Enfield. The new kits mark the 20th anniversary of the club.
“Enfield Town Football Club, known to supporters of The Pitching In Isthmian Football League Premier Division as ‘The Towners’, will officially don the NXT UK® crest on their matchday shirts, starting with their first league home fixture against Brightlingsea Regent on Saturday, August 21, 2021. Enfield Town Football Club’s radical reputation within the football landscape was forged when in 2001 they became the first supporter-owned football club in the country – a move then widely adopted across the UK.”
— Triple H (@TripleH) August 19, 2021
It’s been confirmed that the NXT UK crest will appear on both the first team’s home shirts and the women’s reserve team home shirts for the season’s entirety, with NXT UK branding visible around the Queen Elizabeth II Stadium, various digital club properties, and in community events planned to take place throughout the season.
The shirt was unveiled by Triple H via Twitter with NXT UK Superstars Levi Muir, Eddie Dennis, Sam Gradwell, Dani Luna and NXT UK Women’s Champion Meiko Satomura paying the team a visit to see the shirt in-person!
Weekly episodes ofNXT UK air every Thursday at 8pm BST on WWE Network, repeated Friday at 10pm BST on BT Sport.