WWE To Launch Energy Drink, Extends Partnership With C4

WWE Superstar Roman Reigns enjoying him some C4 energy drink

WWE and Energy Drink Company, C4 have announced an expansion of their multi-year partnership, which will see the two brands release their first-ever co-branded product.

In an official press release, WWE announced they were expanding their partnership with the energy drink company which will see them collaborate in co-branded products later this year. According to the press release WWE and C4 have expanded their “multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.” The flavors available will be – Ruthless Raspberry and Berry Powerbomb.

The release further states “the collection will allow “consumers to unleash their ultimate undisputed performance, the C4 Ultimate Energy x WWE collection will consist of five special edition flavors and each product label will feature design inspiration drawn from WWE Championship titles.”

The products will be available exclusively at GNC stores ahead of SummerSlam in Detroit on Saturday, August 5th.

WWE SummerSlam Features Several First-Time Events

Throughout its 35-year history, SummerSlam has set a lot of records and this year’s event is no different. There are several never-seen-before matches going down in Detroit on August 5th.

After creating two WTF moments Logan Paul and Ricochet will for the first time ever step into the ring for a one-on-one match. At the Royal Rumble, the two high-flyers set the wrestling world into meltdown with their jaw-dropping mid-air collision and then upped the ante with a more dangerous viral moment at Money In The Bank. Both moments left them with little else to do other than go toe-to-toe at the Biggest Party of the Summer in what will undoubtedly be another top spectacle.

The event will also see Roman Reigns defend the Universal Championship against his cousin Jey Uso in the first-ever Tribal Combat Match.