Streaming giant Netflix, which is the new home of WWE Raw worldwide and the hub for all WWE programming in many international markets, is set to raise its prices soon.
The news was announced on Tuesday, January 21st as part of Netflix’s Q4 2024 earnings report, which also saw the announcement that the platform gained its largest-ever increase in subscribers in a quarterly period with an additional 18.9 million users signing up to the platform. The streaming services ended 2024 with more than 300 million subscribers, an increase of 41 million compared to the end of the previous year.
The new price increase set to hit US subscribers will see the standard plan with ads increase to $7.99 per month [up $1] while the standard ad-free plan will increase to $17.99 per month [up $2.50]. The premium tier, which allows 4 simultaneous streams per account, will rise to $22.99 per month [up $2].
In a letter issued to shareholders, the streaming service stated that the price rise was to further improve its content:
As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix. To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).
Along with the United States, users in Canada, Portugal and Argentina will also be affected by the price rises. When BBC News asked if UK users should also expect an increase in their subscription cost, they were told by Netflix “Nothing to share right now.” Currently, UK subscribers pay £4.99 per month for the service with ads and £10.99 per month for the service ad-free. A premium plan costs £17.99.
The service streamed a number of huge shows in the final months of 2024 such as 2 live NFL games on Christmas Day, season 2 of the hit series Squid Game and the Mike Tyson vs. Jake Paul fight, which was touted as having 60 million households watching the fight.
WWE Among Key Programming Coming To Netflix In 2025
Netflix is set for another big year with more live content coming to the platform along with the return of some of its biggest shows. Along with the final seasons of Squid Game and Stranger Things, 2025 will see the beginning of WWE Premium Live Events such as the Royal Rumble and WrestleMania streamed on the platform for international subscribers.