WWE News

WWE Reportedly Rebrand Pay-Per-Views Under New Name

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WWE is apparently looking to make pay-per-views a thing of the past as the company looks to rebrand the events under a new moniker according to reports.

WWE kicked off 2022 with a bang as they presented Day 1 on New Year’s Day live from Atlanta, Georgia. The SmackDown and Raw Tag Team Championships stayed where they were as The Usos and RK-Bro retained their respective titles at the event.

Raw Women’s Champion Becky Lynch also held onto her gold against Liv Morgan and Hall Of Famer Edge finally shut up The Miz after both men returned to television in late 2021.

With the scheduled main event between Roman Reigns and Brock Lesnar up in the air due to Reigns’ COVID-19 diagnosis, Lesnar was given an opportunity at the WWE Title instead. The Beast Incarnate joined Bobby Lashley, Kevin Owens, and Seth Rollins in challenging for Big E’s WWE Championship. When all was said and done Lesnar won the bout, beginning his sixth reign with that title.

The event also appears to have marked a shift away from WWE using the term ‘pay-per-view’ to describe their monthly events. Traditionally these events were available on a pay-per-view basis but with the advent of the WWE Network and now the proliferation of content on Peacock, PPV buys are no longer as relevant as they used to be.

At Day 1, the term ‘premium live event’ was used repeatedly to describe the event and Dave Meltzer of the Wrestling Observer also took to social media to confirm that PPV is out and PLE is in:

“We no longer have PPV shows in WWE, they are premium live events.”

The next ‘premium live event’ in the promotion’s calendar comes on the 30th of January as the Royal Rumble kicks off the Road to WrestleMania 38.