Another WWE prop now features sponsors.
In 1993, World Wrestling Entertainment broadened its market reach through a strategic collaboration between one of its leading performers, Randy Savage, and the Slim Jim meat snack company.
After which, almost three decades later, the snack company again formed a partnership with LA Knight and Bianca Belair ahead of SummerSlam 2023. Their partnership took a major new turn when WWE announced the introduction of sponsored logos on top of tables during the June 2 episode of Raw.
Now, almost a week later, at the Money in the Bank PLE on 7th June, the promotion introduced ad-sponsored ladders. In a backstage segment, Chad Gable presented the world with Fireball cinnamon whisky-sponsored ladders. Continuing the brand plug-in, Gable wanted The American Made to put that specific ladder underneath the ring, so El Grande Americano could win the ladder match. Fightful Select previously reported the possibility of a ladder sponsor.
Following Vince McMahon’s departure from the organization, the wrestling promotion has systematically incorporated branding and advertising into its daily broadcasts. The presence of ring mat advertisements, previously limited to PLE events, has extended to weekly programming as well.
WWE And Logan Paul’s Energy Drink ‘Prime’ Struck A Major Deal Last Year
Last year ahead of WrestleMania 40, World Wrestling Entertainment announced its first-ever partnership to feature on its ring mat in collaboration with Logan Paul’s energy drink ‘Prime’. In a press release issued last year, it was announced that PRIME became the promotion’s “Official Hydration Drink Partner” – the same relationship the brand holds with UFC through their partnership that began back in January 2023.