WWE had a very successful night in Toronto, Canada.
The 2024 Money in the Bank Premium Live Event aired live in the Scotiabank Arena and continued the company’s run of international shows with every PLE being held outside of the USA since WrestleMania 40. With Backlash in France setting an all-time record gate for an arena show only to be broken by Clash at the Castle in Scotland a month later, the company has announced via press release that Money in the Bank set a new record for arena shows in Canada.
Additionally, the promotion touted the success of the show in terms of viewership and social media numbers while also highlighting the recently released WrestleMania XL: Behind The Curtain documentary:
STAMFORD, Conn., July 8, 2024 – WWE®, part of TKO Group Holdings (NYSE: TKO), today announced that Money In The Bank 2024, which featured the surprise announcement of WWE Superstar John Cena’s retirement in 2025, became the highest-grossing WWE arena event in Canada in company history.
In addition to the record-setting weekend, WrestleMania XL: Behind the Curtain has amassed more than 2.3 million total viewers since its July 3 debut on WWE’s YouTube channel. The documentary takes viewers behind the scenes of the chaotic build to WrestleMania XL and features interviews with Dwayne Johnson, Cody Rhodes, Roman Reigns, Seth Rollins and WWE Chief Content Officer Paul Levesque.
“Weekends that bring visitors en masse to our host cities play an important part in our planning process,” said WWE President Nick Khan. “The results are a testament to our Superstars, our creative team led by Paul Levesque, our media & production team led by Lee Fitting and, most importantly, our fans who both attended and created our massive viewership.”
Money In The Bank highlights include:
GATE: Money In The Bank 2024 became the highest-grossing WWE arena event in Canada in company history.
ATTENDANCE: More than 45,000 fans attended the four events running Thursday to Sunday, including the debut of WWE Superstar Sami Zayn’s comedy show, Sami Zayn & Friends Do Toronto, in addition to Friday Night SmackDown, Money In The Bank and NXT Heatwave at Scotiabank Arena.
VIEWERSHIP: Saturday’s show became the most-watched Money In The Bank of all time, with viewership up 46 percent from last year’s record-setting number.
JOHN CENA: WWE Superstar John Cena made international news with his announcement that he will retire from in-ring action following The Last Time Is Now John Cena Farewell Tour in 2025.
MERCHANDISE: In partnership with Fanatics, merchandise sales were up from last year’s record-setting number, with the Canadian-themed Money In The Bank briefcase grabbing the top spot as the best-selling item of the weekend.
FAN HOSPITALITY: Money In The Bank weekend set a revenue record for fan experience packages offered by exclusive partner On Location.
SOCIAL: Cena’s retirement announcement amassed more than 65 million social media views in the first 24 hours, making it WWE’s most-viewed social segment since WrestleMania XL.
What Happened At WWE Money In The Bank?
The PLE that emanated from Canada contained multiple major talking points when all was said and done. The biggest news from the event was the unannounced arrival of John Cena, who announced that by the end of 2025, he would have competed in his final match. Additionally, the night proved to be one of very mixed emotions for Drew McIntyre, who started the night on a high as he unhooked the briefcase, only for his dreams to turn into a nightmare later in the night thanks to a surprise appearance from CM Punk.