WWE Merchandise Sales Up 182%

WWE Money

WWE’s merchandise sales were booming at Payback 2023.

The recent Premium Live Event was a huge success for the company, breaking multiple records set by previous Payback events over the years. One of the most impressive figures is the amount of merch sold in the PPG Paints Arena that night.

As noted in a press release touting the success of the event, the previous record that was set 6 years ago was shattered by the 2023 iteration:

In addition, Payback broke the all-time event merchandise record. In partnership with special event retail partner Fanatics, merchandise sales were up 182 percent versus the previous record set in 2017.

The sales will be a combination of Superstar branded items that could also be bought online and exclusive items only available at the pop-up store or in the arena itself.

The main event of the 2023 show saw Seth Rollins successfully defend the World Heavyweight Championship against Shinsuke Nakamura.

WWE’s Financials Looking Strong Ahead Of Merger Finalisation

The company will be happy with its financial successes so close to the merger with The Endeavour Group being finalised. Following the news of the merger first being announced the day after WrestleMania, it is expected that the creation of TKO Holdings will be complete on September 12th.

Along with the high merchandise sales and streaming numbers, WWE has found itself to be very successful on Wall Street. With the merger nearing completion and records being broken nearly every month, the share price in the company is stronger than it has ever been, with shares costing in excess of $100.

In recent news, WWE Payback’s top merch sellers has been revealed.