WWE have announced the creation of a new digital content series in Australia.
The series will see the Sports Entertainment giant partner with Australian telecommunications company, MATE.
The new series titled ‘WWE Now Down Under’ will run nine weekly episodes with an Australian focus, featuring exclusive content with WWE’s Australian Superstars.
The series will be hosted by sports presenter, Samantha Riches.
World Wrestling Entertainment (WWE) has announced the launch of an original digital content series in Australia in partnership with Australian telecommunications company, MATE.
‘WWE Now Down Under’ will include tailored digital content across YouTube and Facebook, as well as regional Instagram and Twitter channels, and the WWE’s website.
The series will run with nine weekly episodes with an Australian WWE focus, including exclusive interviews and behind-the-scenes content with Australian WWE stars.
The series will be hosted by sports presenter, Samantha Riches, with MATE set to have access to digital WWE content and be represented in WWE Now Down Under programming and social media promotions.
MATE general manager, Mark Fazio, said: “At MATE we love to associate ourselves with organisations that have passionate fans.”
“We believe that MATE customers love what we do and how we do it, so working with WWE and seeing the way they engage their fans is something we really resonate with,” Fazio said.
The series hopes to expand on the success of the WWE Now content platform, which has more than 200 million views across all platforms around the world.
The company first toured Australia in 1985, while they made their most recent appearance in the country in 2019. The most high profile event to be staged was 2018’s Super Showdown which was held at the Melbourne Cricket Ground.
At time of writing there has been no premiere date given for the series.
WWE’s most high profile Australian Superstar is RAW Women’s Champion Rhea Ripley. Ripley won the title at WrestleMania 37 where she defeated long-reigning champion Asuka.
On the most recent episode of RAW it was revealed that Ripley will defend her newly won championship against Asuka and Charlotte Flair at WrestleMania Backlash.