As per Fightful, WWE filed to trademark the nicknames of three of their biggest stars on November 17.
Looking to secure the rights to the alter-ego’s, WWE have filed to capture the designations, ‘The Big Dog’, ‘The Queen’ and ‘The Goddess.’ Names that belong or belonged to Roman Reigns, Charlotte Flair and Alexa Bliss.
WWE’s filing descriptions read:
IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Currently on WWE television, Roman Reigns has shed his ‘Big Dog’ aura and replaced it with ‘The Tribal Chief’ as he continues to dominate the main event scene on Friday Night SmackDown as WWE Universal Champion.
Alexa Bliss on the other hand hasn’t used her ‘Goddess’ nickname for some time and is now embroiled in an enjoyable and intriguing storyline with ‘The Fiend’ Bray Wyatt. Though it’s unknown where the story will lead, it’s been fascinating to watch Bliss slowly transform into the unhinged character she currently portrays in the Firefly Funhouse.
Charlotte Flair hasn’t been seen on WWE television since NXT TakeOver: In Your House in July when she lost the NXT Women’s Championship to Io Shirai, in a Triple Threat Match which also featured Rhea Ripley.