WWE will use the Bellas name to further their experiment of releasing specialised licensed products beyond that of their usual remit. This time around, the company will produce a line of personal care products under the label Bella Glam.
The wrestling giant, who according to Fightful filed a trademark for the brand name on September 14th, 2020, will create a range of men and women’s pamper products including body lotions, colognes, aftershaves, mouthwash, make-up, cotton balls, shampoo, scented oils, toothpaste and even detergents for regular household use.
There is currently no release date for these products.
Nikki and Brie Bella, both of whom have given birth to baby boys in recent months, have previously used the term Bella Glam in self-care videos on their YouTube and social media pages.
The siblings currently own their own hair care line, Nicole + Brizee, as well as their successful Birdiebee clothing line, which has kept them busy outside of the ring.
The Bellas announcement comes just days after WWE announced that is had teamed with Wines That Rock to release a range of special wines based around legends of the company. The first two in the series are a 2018 100% premium Cabernet Sauvignon to commemorate The Undertaker’s legacy, and a 2019 Zinfandel which boasts the image and iconic saying, ‘Always Believe’, of The Ultimate Warrior.