As per Fightful, it has come to light that WWE filed trademarks for several WCW slogans and pay-per-view names on November 3.
The filings were made for Slamboree, The Match Beyond, Bunkhouse Stampede, BattleBowl, SuperBrawl and Bash at the Beach. The latter was last used by AEW as a special edition of their weekly Dynamite series.
The filing description reads:
IC 041. US 100 101 107. G & S: Entertainment services, namely, a show about professional wrestling; entertainment services, namely, the production and exhibition of professional wrestling events rendered live and through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing wrestling news and information through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing information in the fields of sports and entertainment through broadcast media including television and distributed via various platforms across multiple forms of transmission media; providing a website in the field of sports entertainment information; organizing social entertainment events for entertainment purposes for wrestling fans; providing online newsletters in the fields of sports entertainment; online journals, namely blogs, in the field of sports entertainment
Interestingly, all of the above were originally sought by Cody Rhodes who wished to acquire the rights of everything his late father, Dusty, had created. Not only to use for AEW’s purposes but also for his mother who owns his father’s estate.
However, on October 30, Cody abandoned all trademarks with the exception of ‘The Match Beyond’ which WCW used as the tag line to WarGames – now property of WWE.
It was mooted by Dave Meltzer of The Wrestling Observer Newsletter that a harmonious trade could have taken place between Cody and WWE under the radar.
Though Meltzer didn’t go into specifics, it was implied that WWE willingly gave Cody back his last name and in return the AEW Superstar dropped his filings for all the above names.
Even though WWE have had varying success with trademarks recently, abandoning that of Brock Lesnar, losing the rights to Sting and being turned down for the rights to names such as Pete Dunne, should the company be successful this time around then NXT and WWE’s main roster could be aiming for a retro feel in 2021.