As per Fightful, it has recently come to light that WWE filed to trademark the names Dean Ambrose and Cenation all the way back on October 8.
While the company seem to be filing for trademarks of older names of their current stars, it now appears that the promotion also want possession of those no longer on their payroll.
Dean Ambrose was the WWE moniker of current AEW World Heavyweight Champion, Jon Moxley, who made his main roster debut alongside Roman Reigns and Seth Rollins as part of The Shield.
WWE’s filing for the name read:
“IC 041. US 100 101 107. G & S: Entertainment services, namely, wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports and entertainment via an online community portal; providing a website in the field of sports entertainment information; fan club services, namely, organizing sporting events in the field of wrestling for wrestling fan club members; organizing social entertainment events for entertainment purposes for wrestling fan club members; providing online newsletters in the fields of sports entertainment; online journals, namely, blogs, in the field of sports entertainment”
Cenation, which WWE have also filed a trademark for, is the name of the fan base of former WWE Champion John Cena. The name can be seen adorned across a range of the star’s merchandise from shirts to towels.
WWE’s filing description read:
“IC 016. US 002 005 022 023 029 037 038 050. G & S: Cardboard and paper hangtags; packaging, namely, blister cards; paper for wrapping and packaging; collector albums for sticker collectables; stickers; sticker albums; collectable photos; photo albums; photographs; framed pictures; labels, namely, printed paper labels; folders; paper place mats, paper table mats, paper napkins; paper tablecloths; paper table linens; paper lunch bags; postcards; greeting cards; pictures; calendars; posters; decals; temporary tattoo transfers; trading cards; brochures, magazines and newspapers concerning sports entertainment; coloring books; children’s activity books; souvenir programs concerning sports entertainment; books concerning sports entertainment; books featuring pictorial biographies; comic books; picture books; book covers; paper book markers; notebooks; memo pads; note pads; date books; address books; agenda books; markers; pens; pencils; calendars; pencil sharpeners; pencil cases; rubber stamps; stamp pads; chalks; paper banners; printed paper signs for doors; drawing rulers; erasers, rubber erasers, chalk erasers, blackboard erasers; bumper stickers; window decals; lithographs; paper party bags; paper party favors; stencils for tracing designs onto paper; paper gift wrap; paper cake decorations; paper; stationery; indoor ornaments of paper”
The news comes in the wake of WWE recently filing for the trademarks, ‘The Big Dog’, ‘The Queen’, ‘The Goddess’ and ‘Legend Killer’ in the last few weeks.