WWE File Trademark For ‘Then, Now, Forever’ And More

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On October 26, WWE continued their quest with the multiple trademarks by filing for the rights to the slogan, ‘Then, Now, Forever’, as well as several more NXT UK talent.

The popular phrase, ‘Then, Now, Forever’, has been a staple of WWE television and programming for several years now always appearing prior to an intro of every pay-per-view event, Raw, SmackDown and Network show.

WWE gave the following description for the filing: