As per Fightful, WWE filed a trademark for the iconic phrase ‘Austin 3:16’ on November , the famous catchphrase of ‘The Texas Rattlesnake’, Stone Cold Steve Austin.
According to the report and the filing description, the company require the right on the name for their toy and game department, however, this will be the second time they have tried to obtain exclusive rights as back in October they attempted to secure the designation for a different purpose.
The filing description read:
IC 028. US 022 023 038 050. G & S: Toys, namely, action figures, accessories therefor; dolls; cases for action figures; toy wrestling rings; toy vehicles; board games; hand-held units for playing electronic game other than those adopted for use with an electronic display screen or monitor; tabletop action skill games; playing cards; puzzles; stuffed toys; plush toys; toy belts; knee and elbow pads for athletic use; toy foam hands; costume masks; costume masks; novelty face masks; Christmas tree decorations
The filing for the iconic saying comes just one month after WWE and NFL player Chris Jones became embroiled in a legal tussle over the usage of the label, ‘Stone Cold.’
With the name trademarked to the wrestling giant, Jones endeavored to release his own brand of soda which were shipped with the name, ‘Stone Cold Jones Soda.’ While both parties fought with their own argument, there has been no word on a settlement as of yet.
The phrase ‘Austin 3:16’ was born at the 1996 King of the Ring on June 23, following Stone Cold’s historic victory over Jake Roberts in the Final. Taking to the coronation podium, Austin proceeded to cut a scathing promo on his foe, bashing his predilection for alcohol and religion.
Austin’s words on that night gave birth to a worldwide mega-star. What followed were some of the best selling t-shirts the company have ever produced as well as the iconic catchphrase, “Austin 3:16 says I just kicked your a**.”