WWE has announced its first-ever partnership to feature on its ring mat in collaboration with a major sponsor of UFC!
During the opening segment of last night’s SmackDown, Logan Paul revealed that his beverage brand PRIME had partnered with WWE. The deal will most notably see the PRIME logo feature on the center of the WWE ring canvas across all WWE Premium Live Events, beginning at WrestleMania XL.
The segment didn’t end well for the current United States Champion though. After bringing out his business partner KSI, the two were ambushed by Randy Orton. While Paul managed to escape The Viper’s clutches, KSI wasn’t so lucky and fell victim to Orton’s RKO.
In a press release issued shortly after the segment aired, it was revealed that PRIME will also become WWE’s “Official Hydration Drink Partner” – the same relationship the brand also holds with UFC through their partnership that began back in January 2023.
Triple H and Logan Paul Commented On WWE And Prime’s Partnership
WWE Chief Content Officer Paul ‘Triple H’ Levesque commented on the partnership in the press release, praising the work Paul and the wider PRIME team have done to build up the brand since its founding in 2022.
“What Logan and his team have built in a short time is phenomenal and we’re excited to help showcase PRIME Hydration across our biggest events.”
Logan Paul also provided comment, expressing his excitement about combining his WWE success with his success in building the PRIME brand.
“Combining two of my greatest achievements into one knockout partnership is a dream come true. We’ve worked incredibly hard at PRIME to build a brand that disrupts the beverage industry and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who have played an important role in bringing PRIME Hydration to the ring.”