WWE Announces New WrestleMania 39 Sponsorship Deal Featuring Rey Mysterio

Rey Mysterio

WrestleMania is a time for spectacle, and it’s no surprise that

Last year, Cinnamon Toast Crunch announced a limited edition run of their exclusive Cinnamoji Toast Crunch, which features emoji faces printed on the iconic cereal. Now, the Cinnamojis are back, and they’re set to be featured as part of WrestleMania 39.

According to a press release, the Cinnamoji characters gave themselves the “ultimate makeover,” creating their own unique lucha libre face masks. Limited edition cereal boxes featuring 2023 WWE Hall of Fame inductee Rey Mysterio can be found exclusively at Walmart, and the cereal box itself can be turned into a popup wrestling ring.

The press release also notes that WWE will be bringing the Cinnamojis to WrestleMania 39 in Los Angeles, CA, and that they will be brought “live” in front of the audience.

According to General Mills Senior Marketing Communications Manager Mindy Murray, the wacky characters will fit right into the colorful and character-driven world of WWE.

“Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in. WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

WWE Head of Global Sales and Partnerships Craig Stimmel added:

“Cinnamon Toast Crunch is an enduring brand with an amazing product, and we’re excited to welcome them as a first-time WrestleMania sponsor.”

The WrestleMania 39 Card Is Nearly Complete

Last night’s episode of Monday Night Raw saw the Undisputed Tag Team Title match become official. Kevin Owens and Sami Zayn, finally reunited in their hatred of The Bloodline, will take on The Usos and attempt to unseat their record-breaking title reign. The full card for the blockbuster event can be found below.

  • Roman Reigns (c) vs. Cody Rhodes – Undisputed WWE Universal Championship
  • Charlotte Flair (c) vs. Rhea Ripley – SmackDown Women’s Title
  • Bianca Belair (c) vs. Asuka – Raw Women’s Title
  • Seth Rollins vs. Logan Paul
  • The Usos vs. Kevin Owens & Sami Zayn – Undisputed Tag Team Titles
  • Edge vs. Finn Balor (Hell in a Cell)
  • Austin Theory (c) vs. John Cena – United States Title
  • Brock Lesnar vs. Omos
  • Gunther (c) vs. Drew McIntyre vs. Sheamus – Intercontinental Title
  • Trish Stratus, Lita, Becky Lynch vs. Damage CTRL
  • Liv Morgan & Raquel Rodriguez vs. TBD vs. TBD vs. TBD – WrestleMania Showcase
  • The Viking Raiders vs. The Street Profits vs. Alpha Academy vs. Braun Strowman & Ricochet – WrestleMania Showcase