WWE has launched a new partnership with Twitch that will see the company take fans “behind-the-scenes and closer to the in-ring action” than ever.
Back in 2020, WWE launched a crackdown on its Superstars using third-party streaming platforms such as Twitch, but it was recently revealed that the company had agreed a new deal with talent.
A number of WWE stars such as AJ Styles and Zelina Vega had found success on the platform but the company blocked their progress. In Vega’s case, it was reported that this policy played a huge role in her departure from the company in November 2020.
You can find the press release confirming the new deal below.
STAMFORD, Conn., June 5, 2023 – WWE® (NYSE: WWE) today announced a multi-year partnership with Twitch that will see the return of the official WWE channel and popular WWE Superstar channels, featuring live and exclusive content.
In addition to the launch of the channel, WWE will debut today a companion sidecast to Monday Night RAW, bringing the WWE Universe behind the scenes and closer to the in-ring action. The weekly viewing experience will be led by a rotating cast of hosts and will regularly feature appearances by WWE Superstars, unique and exclusive content such as backstage interviews, and more. Viewers can stream the sidecast live every Monday beginning at 8 p.m. ET via https://www.twitch.tv/wwe or the Twitch App.
Additionally, the official WWE channel will be home to other live productions and will serve as an alternate live streaming feed for all of WWE’s premium live event press conferences.
WWE Secures New Corporate Partnership
The deal comes after it was announced that WWE will be partnering with footwear company Islide. The deal will see the company join the likes of the NBA and NHL in entering a partnership with the brand.