WWE’s annual entertainment spectacular WrestleMania went down a storm on social media, obliterating the numbers generated by February’s Super Bowl.
The NFL’s showpiece game may have been introduced by The Rock but the crowds watching both events with a phone or computer handy were much more electrified by WWE’s offering inside the AT&T Stadium in early April.
WrestleMania 38 was held over two nights giving it somewhat of an advantage in engaging analytic numbers over its Super Bowl rival but a win is a win in WWE and the company has touted its success and its “wins” over the NFL.
According to analytics firm Conviva WrestleMania 38 garnered a total of 2.2 billion social media impressions for WWE compared to the 1.8 billion impressions generated for the NFL by the Los Angeles Rams’ win over the Cincinnati Bengals.
Video views went in WWE’s favour as well with the company’s 1.1 billion number almost doubling the Super Bowl’s video views of 618 million. WWE also created more engagements with 87 million compared to 78 million for the NFL, and the video watch time was also heavily in WWE’s favour with WrestleMania racking up 13.1 million hours compared to the Super Bowl’s relatively paltry 3.56 million hours.
Variety has reported that WWE saw an increase of 47% in views across Facebook, Instagram, Snap, TikTok, and Twitter compared to 2021’s WrestleMania 37.
The most engaged post from WrestleMania 38 was Cody Rhodes’ surprise return to WWE which garnered half a million impressions. This beat out the post regarding the melee between Pat McAfee, Austin Theory, Vince McMahon, and Stone Cold Steve Austin which trailed with 450,000 impressions.