Tony Khan shares what The Costco Guys have taught him.
Popular father-son duo on TikTok, The Costco Guys, AJ Befumo and his 11-year-old son Eric or Big Justice, gained fame for their viral TikTok food reviews of Costco products. Their recent activities have garnered a total of 2 million followers.
However, apart from his current TikTok ventures, AJ Befumo is a former professional wrestler. He previously wrestled as ‘The American Powerhouse’ Eric Justice but retired in 2005, and worked as a regional manager for a nationwide mortgage-lending company.
He is now set to face QT Marshall at the Zero-hour of the Full Gear PPV. Before his much-awaited match, Tony Khan and The Costco Guys made a stop by Fox Business and appeared on The Claman Countdown with host, Liz Claman. When asked about what Khan has learned about by working with the TikTok stars, Khan replied,
So much. I think that what I’ve seen with AJ and Big Justice together — first of all, this is real. Like, behind the scenes, what you see is what you get. Authenticity is important. And also, they’ve shown me the power of TikTok. Of marketing to, frankly, people that have never watched AEW or wrestling before. And we’re bringing in new fans. And AJ is a former pro wrestler making a comeback. So it’s great.”
H/t f4wonline.com
Tony Khan repeatedly emphasized how much he has learned about marketing from the father-son duo and had previously shared the same stance once as well.
The Costco Guys Had Opened Tony Khan’s Eyes
At the media call prior to the Full Gear PPV, Tony Khan heaped praises on QT Marshall’s opponent and complimented the father-son duo’s business sense.
It’s been tremendous. It’s been absolutely tremendous. It’s been something I’ve enjoyed. I’ve learned a lot about marketing and entrepreneurship from AJ and Justice, they are tremendous. I really enjoy talking to them.
Tomorrow, I’m going to be on Fox Business Network talking about this collaboration with Big Boom AJ. They’ve built a great brand and they are a nice family. It’s nice to see a father and son working together. I think that’s part of the appeal. Clearly America and people all over the world want to see this father and son.”
He further shared how the two have opened his eyes.
They’re having a good time and look spending time together and they like watching Justice and the Rizzler grow up. It’s really a nice thing. Personally, I’ve had my eyes opened to what they’ve been able to do. It was so cool to hear their name on the Tonight Show and to be featured on the Tonight Show and have AEW discussed on such a prestigious platform was really cool.
That’s just one example of the kind of high-profile media Big Boom AJ and Big Justice have been bringing to AEW. We’re very excited to have the Rizzler at AEW, it’s awesome. It’s a great collaboration and indicative of the kind of great collaborations we want to have with our marketing partners.”
In other news: Chelsea Green has now moved one inch closer to her WWE goal.
At a recent event, Big Boom AJ gave the fans a recovery update.