According to a new report, WWE Chairman Vince McMahon refuses to pay for ads during the Super Bowl as he believes they are a waste of money.
The Super Bowl is the biggest event in the American Football calendar and an entertainment extravaganza that was watched by almost 92 million people last year in the United States alone.
With the high profile of the event, commercials during the game on its current home network of NBC come in at the eye-watering cost of $6.5 million for a 30-second spot, a $1 million increase from last year.
While WWE will be featured in advertisements airing during the big game, according to Dave Meltzer on a recent edition of Wrestling Observer Radio, the company is not buying the commercials themselves, but rather they are being paid for by Peacock.
“They’re not buying the commercial. The network is buying the commercials. It’s a Peacock commercial, not a WWE commercial. WrestleMania will be featured in the Peacock commercial.”
Meltzer went on to say that, following the ad WWE paid for during the Super Bowl in 1999, Vince McMahon decided it was a waste of money and he would not be doing it again.
“Vince has said publicly and he has said to me that it was a waste of money. That’s why they never did it again. At the time everybody talked about it but for what their company is — a Super Bowl commercial for some things would work. A Super Bowl commercial for Peacock makes sense…”
Brandon Thurston of Wrestlenomics gave more details of the ads that would be airing, saying there will be a 30-second spot during the pre-show and a 15-second spot during the game itself, both to promote WrestleMania 38.
H/T to WrestlingNews.co for the above transcription.