Triple H Opens Up About WWE’s New Creative Direction

Triple H with WWE Camera

Since assuming creative control of WWE in July Triple H has set about making his own mark on WWE. This has included re-signing a number of previously released stars, as well as giving on-screen talents including announcers, wrestlers and interviewers more creative freedom.

Stars such as Braun Strowman, Bray Wyatt and Karrion Kross have all returned to the company, while there appears to be much greater synergy between the main roster and NXT. In recent weeks, a number of NXT stars have made appearances on Raw and SmackDown, while former NXT stars have made brief returns to the brand.

Triple H Discusses His Creative Vision For WWE

Speaking on WWE’s 2022 third quarter earnings call the company’s Chief Content Officer broke down his long-term creative vision. He also noted that he expected the returns of absent stars Becky Lynch, Cody Rhodes, Charlotte Flair and Randy Orton to “move the needle” whenever they take place.

“It’s looking at a year-long cycle of content creation over that year and trying to pick places that you want to go to and put them into your creative GPS system and figure out how you want to get to those things. It’s looking further ahead than we’ve ever done before.

As we’re rounding the bend to come into the new year and looking at WrestleMania, I’m already beginning in my mind, with the team, collaborate on what we want next year’s WrestleMania to look like and how we want the spring coming out of WrestleMania to transfer into the summer and into the fall.

It’s a large cycle and the further we can get ahead of it, to know where we want to go, obviously, our business being different than making movies or anything else with the human beings involved, injury rates, everything else that come along with it.

When I look at the creative we’re doing now and the success of that, understand we’re still doing that without Charlotte Flair, Becky Lynch, Cody Rhodes, Randy Orton. Those are significant stars that, when they return, will move the needle as well,”

Expanding further, Triple H explained that there is now a big focus on character development. The Game pointed to the success of the ‘White Rabbit’ vignettes for Bray Wyatt as an example of important “outside of the box thinking.”

“The other big thing for us is focusing on character development and as you see a lot of stars returning, you will see stars coming up through our developmental system that have never been seen on a Raw or SmackDown before, developing those characters so that you’re invested in them, each individually so that they mean more within the programming itself.

For us, it’s keeping things fresh, trying outside the box things. Some are going to work, some are not, but the White Rabbit stuff was outside of the box thinking that came out of this creative team and that leads you to be able to try new things that you’ve never tried, keep the success, lose the losses. I’m not afraid of the losses, that’s where I learn.

The successes don’t teach me nearly as much as the losses do. When things don’t work, that’s phenomenal, we’ll figure out why they didn’t, and the next one will. I’m not afraid of any of that. It’s really moving forward, but having a plan of where you want to go.”

WWE’s next big event Crown Jewel is set to take place on November 5th in Saudi Arabia. The show is scheduled to be headlined by the clash for the Undisputed WWE Universal Championship between Roman Reigns and Logan Paul.

H/t to Fightful