Tony Khan has admitted that he has used social media to get ideas for AEW programming.
Since the launch of AEW, the promotion’s President Tony Khan has been a huge proponent of social media. While this has seen Khan praised for his openness and willingness to engage with fans, he has occasionally come under fire for his comments on platforms such as Twitter.
Khan recently claimed that negative feedback on the social media network regarding AEW was down to an “army of bots” rather than real people.
During an appearance on Swerve City, with new AEW star Swerve Strickland, Khan discussed Twitter and Elon Musk’s bid to buy the platform.
“No, my dad knows [Elon] really well. I don’t know him at all, my dad knows him from the automobile business. I think they’ve interacted a number of times, I don’t know him,” he said. I think Twitter is really important for pro wrestling, there’s a really big network of people. Fans, and obviously wrestlers, and people in the business and around the business.
“All kinds of people unite and bond every week over wrestling on Twitter, every day. Honestly, the fact is Twitter is a place with a lot of engagement, and I think we should embrace, for us, that for wrestling there are a lot of people who care about wrestling on there, wrestlers and fans. They have found a really special connection, and it holds up every single week where wrestling is the top trending thing on the platform on a Wednesday night and a Friday night.”
Continuing on, Khan revealed that he has used Twitter for ideas on AEW programming, pointing to the recent example of using moving graphics for big match announcements.
“I do think we get good ideas from it, being connected with the fans and the other wrestlers. You get ideas. Not every idea is possible, sometimes there are good ideas you just can’t do,” he said. “There’s probably, with one or two wrestlers alone, there’s probably 76, 78 different opponents that they could have, but there are only so many people you can wrestle, especially at the same time.
“I think you do get great ideas from there, and how do you incorporate them? But there are some simple things like I saw somebody saying we should use the moving graphics for the PPV. I was going to shoot Punk and Hangman for their match this past week. But then Hangman had COVID so he was out, so we are going to shoot him next week. But we shot Punk, and people were really excited, and it was this guy [on Twitter]. I told him it was a good idea.”
The AEW President recently announced that AEW Grand Slam will be returning to Arthur Ashe Stadium in New York later in 2022.
H/t to Wrestling Inc for the transcription.