Speaking ahead of AEW Dynamite Blood and Guts, Tony Khan has opened up about how his booking philosophy compares that of WWE.
The AEW President says that he aims to deliver fresh match-ups and not the “same matches 17 weeks in a row.”
In conversation with Kenny Herzog of Entrepreneur, Tony Khan was asked about the criticism levelled at WWE that they are disingenuous in how they say that the product exists to serve the fans. Khan explained that there are multiple differences between AEW and WWE, adding that he doesn’t believe in “false advertising programs and people.”
“There’s a lot of differences. I don’t do really cheap DQ [disqualification] finishes to prolong something. There are other wrestling programs where you might see multiple DQs and countouts in a week. I believe in giving the fans a finish to the match. I believe in not false-advertising programs and people. I might hype something I really believe in, but there’s a big difference between hyping something and false-advertising outright, and I’ve never done the latter. I think that’s why we have a lot of goodwill with the audience. Following through on the things you say you’re going to do and trying to deliver a show that’s in the spirit of what the fans want to see week in, week out and offering fresh matches and fresh programs is a big part of it. You know, not doing the same matches 17 weeks in a row over and over again.”
Khan also addressed the supposed “forbidden door” between promotions, which has become less and less forbidden in recent times with talent moving between companies more frequently. The AEW chief said that the recent rise in cross-promotion relationships was the “natural balance of the universe coming back” rather than an attempt to crowd out WWE’s influence.
“No, I don’t think so at all. When I was younger, there were partnerships between a lot of the other wrestling companies. And there was the Wrestling Peace Festival, which was a great idea, and some of those companies did keep working together. You saw wrestlers from AAA in WCW, and you saw wrestlers from New Japan [Pro Wrestling] in WCW, and so I think it’s very natural. Twenty years later, things have come back full circle, and now you’re seeing those wrestlers from New Japan and AAA competing again on TNT. You’re seeing [New Japan’s] IWGP titles defended on TNT. I think it’s the natural balance of the universe just coming back.”
The May 5th edition of AEW Dynamite will see the debut of the Blood and Guts Match. The creation is a cross between WarGames and Hell In A Cell, and will see the The Pinnacle take on The Inner Circle.
The stacked card will also feature the likes of Kenny Omega, Jon Moxley and Cody Rhodes.
You can follow all of the action from AEW Dynamite Blood and Guts live here at Inside The Ropes.