Tony Khan Admits He’s Open To Divisive Ring Of Honor Rebranding

Tony Khan smiling in the ring during a 2024 episode of AEW Dynamite

AEW President Tony Khan believes a potentially divisive rebranding of Ring of Honor may be in the promotion’s best interests.

Ring of Honor’s latest pay-per-view Death Before Dishonor took place last night and saw two new champions crowned: Wheeler Yuta’s 244-day reign as ROH Pure Champion came to an end at the hands of Lee Moriarty and Red Velvet dethroned Billie Starkz of the ROH Women’s World Television title in a surprise result.

After the show went off the air, the promotion’s owner Tony Khan spoke to various outlets at a post-show media scrum.

When asked about the potential for more cohesion between ROH and AEW, Khan shared his newfound belief that the former would benefit greatly from being tied closer to the latter – so much so that he’s even considering rebranding ROH to AEW: Ring of Honor.

“I recognize that AEW is at the very top of pro wrestling. The ROH brand could frankly benefit from even more association. I don’t think it’s out of the question to say or sacrilegious to say. I think it would only help grow the ROH brand if I were to license it, sublicense, if it were AEW ROH.

I don’t think that’s a crazy thing or sacrilegious or bad. I think it would be good for everybody. People would see more of the connectivity that exists between promotions and what we’re going for.

It’s not crazy at all to think Ring of Honor could be televised in the Warner Brothers Discovery family. Would Ring of Honor frankly have a lot more value as AEW Ring of Honor? Yeah, probably.

I think I’ve come to that realization as far as the presentation. That might mean a more cohesive absorption of the promotion into the fabric of what we’re already doing, but not in a way that would affect things.”

Tony Khan Recently Hit Out At WWE For Spreading AEW Misinformation

Ahead of Death Before Dishonor, Tony Khan also held a pre-show media call where he was asked about the ongoing negotiations for AEW’s next TV deal. While Khan didn’t provide any new information on the progress of his talks, he went on to hit out at WWE’s public relations team who he claims are spreading misinformation about their upcoming deal.

h/t to Fightful