Collectible sticker giants The Panini Group have announced a landmark deal to become the official trading card partner of WWE with new products slated for 2022.
The deal between the two companies will see WWE Prizm trading cards released as well as an official WWE sticker album to coincide with the two-night spectacular that will be WrestleMania 38 that will be held in AT&T Stadium on the 2nd and 3rd of April.
A press release announcing the partnership stated:
“The Panini Group and WWE (NYSE: WWE) announced today a multi-year agreement that will make Panini WWE’s exclusive trading card and collectible sticker partner. The landmark agreement will begin in the first quarter of 2022 and will include multiple trading card products and a sticker album collection during the first year.”
“The first two product releases – 2022 WWE Prizm trading cards and a WWE Sticker Album – will coincide with the buildup surrounding WrestleMania®, WWE’s biggest annual event, taking place on April 2 and 3 at AT&T Stadium in Dallas.”
Panini Group Licensing Director Peter Warsop said of the partnership:
“We have aspired to become a WWE licensing partner for a long time and so we are extremely excited to be able to deliver to fans around the world an extended publishing program” said “The WWE is an iconic brand and along with our own brands and in-depth International reach will ensure not only an explosive start to the relationship but a long-lasting trend of continued growth and excitement”
“Panini has a 60-year history in sports and entertainment collectibles and is a leader in the trading card space throughout the U.S. as well as in Latin America, Europe and Asia,” said Scott Zanghellini, WWE Senior Vice President, Revenue Strategy & Development. “We believe that this partnership perfectly aligns our mutual interests in providing fans with exclusive collectibles and, ultimately, growing this category globally.”
The Panini Group is a well-established force in the collectibles world, holding licences with the NFL, NBA, FIFA, UFC, and Disney among many other organisations to manufacture products for these brands.