WWE Hall of Famer Jeff Jarrett has lifted the lid on his true feelings regarding TNA – the company he founded – rebranding as IMPACT Wrestling.
Following the demise of WCW in 2001 and a very public on-screen firing by the company’s new owner Vince McMahon live on Raw, Jeff Jarrett turned his talents to put together what became TNA.
The company Jarrett founded recently celebrated its 20th anniversary at Slammiversary, but what was once TNA is now known around the world as IMPACT Wrestling.
Speaking on his My World podcast, Jeff Jarrett discussed the rebrand and why he feels it was a disaster from start to finish:
“TNA never went, and look, I was the biggest supporter, but it never went away. It was still there. Yes, they changed it to IMPACT Wrestling, but then TNA was still there because the international folks told Dixie [Carter], ‘You’re shooting yourselves in the foot. TNA is what is selling around the world. It doesn’t have the same double entendre outside of the US.'”
“You’ve branded this for seven years and eight years and nine years. TNA equity’s there. The live event department told Dixie, ‘No, IMPACT is the name of the TV show.’ (…) Hindsight’s always 20/20, but that was a disaster, the rebranding of TNA in every sense, because it was never, it was half-ass done on every level. Even on TV, because there was still a TNA Championship, but IMPACT Wrestling was the name of the [show].”