According to Dave Meltzer of The Wrestling Observer Newsletter, the aftermath of Wednesday night’s shocking AEW Dynamite which saw the debut of Sting was a huge upturn in business for both AEW and IMPACT Wrestling.
In the latest edition of The Wrestling Observer Newsletter, Meltzer noted that Sting’s humongous debut was meticulously planned in time for the Christmas season so the promotion could capitalise on merchandise.
Luckily for the company, their plan worked as the newsletter and Pro Wrestling Tees report an all-time record of sales for a twenty four period. Fans have flocked to the site in their million to purchase the very first AEW Sting t-shirt.
That wasn’t the only good news surrounding the debut of ‘The Icon.’ At sixty one years old and arguably well past his wrestling prime, Sting trended across All Elite Wrestling’s social and media platforms, racking up 1.2 million views for his entrance into the promotion.
As per Meltzer, the new partnership between AEW and IMPACT Wrestling has been majorly lucrative for the latter. Upon the victory of Kenny Omega over Jon Moxley to lift the AEW World Heavyweight Championship and subsequent defection, IMPACT’s website crashed under the weight of users attempting to find out what was happening.
Though the servers were up pretty quickly afterwards, the signs for both companies are promising as they enter the battleground of an inter-promotion war.