It has been confirmed that Spotify will become the new exclusive home of all World Wrestling Entertainment podcasts. This includes new, original content from WWE and Spotify’s own, The Ringer.
The Ringer, founded by Bill Simmons was purchased by Spotify in March 2020 for a figure believed to be around $200 million. The digital media and podcast company plans to launch a new exclusive audio network, as part of a new multi-year deal with WWE.
The move will see The Ringer’s existing wrestling podcast “The Masked Man Show” hosted by David Shoemaker and Kaz renamed “The Ringer Wrestling Show.” ‘Spotify Greenroom’ will also play host to live sessions after every major WWE pay-per-view. These will later be converted into podcasts.
The new content will include a new podcast titled “MackMania” from Evan Mack and a narrative series produced by Simmons.
In a statement, Simmons described the new deal a perfect partnership.
“The Ringer is the premier destination for sports fandom, and WWE has used amazing storytelling and iconic characters to establish a global audience of loyal and passionate fans, making this partnership a perfect match,”
“As a lifelong WWE fan, I couldn’t be more excited to work with them to take a fresh perspective on their most iconic moments and superstars, and leverage Spotify’s global scale to share content that we believe everyone will enjoy.”
WWE President Nick Khan praised The Ringer before adding that the deal would take WWE content to millions of Spotify listeners.
“We believe this collaboration will deliver a podcast slate that excites existing fans while also introducing WWE content to the millions of Spotify listeners.”
Along with the new content, WWE’s existing podcasts will only be available through Spotify from later in 2021.
Existing podcasts that will become exclusive to Spotify include, “New Day: Feel The Power” and “After The Bell” with Corey Graves.