Snickers are set to be the presenting partner of WrestleMania for the sixth consecutive year, also sponsoring the main event.
The agreement includes multiple pieces of custom video content featuring WWE Superstars as well as custom digital and social content on WWE.com and WWE’s YouTube channel.
In addition, and new for 2021, the partnership names Snickers the presenting partner of the WrestleMania Main Event Match, marking the first time the marquee match has ever been sponsored.
Michelle Deignan, Senior Director of Snickers spoke about what to expect with the renewed partnership this year.
After an unpredictable year, we’re excited to bring fans some better moments by returning as the presenting sponsor of WrestleMania.
We know the passionate WWE fan base is hungry for some entertainment, and we look forward to sharing those satisfying moments for the sixth year in a row.
Additionally, for the fourth consecutive year, Snickers has released limited-edition ‘Hunger Bars’ featuring familiar taglines of many WWE Superstars including Roman Reigns, Sasha Banks, and The Miz.
Unfortunately for UK fans, the bars will only be on-shelf at Dollar General stores in the US from March.