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Seth Rollins Reveals The Origins Of His ‘Burn It Down’ Phrase

Seth Rollins

Seth Rollins has lifted the lid on who was behind adding the phrase, “Burn It Down” to his entrance music.

Those words have become synonymous with Rollins since they became part of his entrance theme in July 2017. During a recent appearance on Steve Austin’s ‘Broken Skull Sessions’, he has revealed how they came to be added to the song thanks to Vince McMahon.

“That’s a Vince [McMahon] thing. I did a commercial for the video game where I burnt this building down. I don’t remember where the Burn It Down itself came from, but Vince wanted to put it in the music somewhere in the beginning, like the glass break, something that triggers instead of the guitar riff. I was like, ‘This is stupid, why are we doing this? This is dumb.’ We ended up trying a couple of different versions, there was like a whisper ‘burn it down’ and a couple of things. I got the scream version and was like, ‘Go with that.’ Next thing you know, it became iconic. It was 100% a Vince call.”

Seth Rollins is currently feuding with WWE Hall of Famer Edge. They are currently at one win each as Edge defeated Rollins by submission at SummerSlam, but Rollins defeated Edge after a low blow and Stomp on a recent episode of SmackDown that led to the ‘Rated-R Superstar’ being taken away in an ambulance. Things went to another level on the October 1st SmackDown as the ‘Visionary of Drip’ invaded Edge’s home while the multi-time WWE Champion looked on from the arena.

H/T to Fightful for the above transcription.