Ric Flair and heavyweight boxing legend Mike Tyson are to team up on a new line of cannabis products.
On March 24th it was announced that Mike Tyson’s ‘Tyson 2.0’ cannabis company had acquired a majority stake in Ric Flair’s ‘Ric Flair Drip Inc.’
The new partnership will see Tyson 2.0 releasing products using Ric Flair’s trademarks and intellectual property.
In a statement confirming the deal, Flair said that he had become a cannabis “advocate and enthusiast,” expressing his excitement at teaming up with the former Undisputed World Heavyweight Champion.
“Thanks to Mike Tyson and Tyson 2.0, I’ve become a true cannabis advocate and enthusiast. I am thrilled to partner with a long time friend and fellow warrior whom I greatly admire and respect,” said Flair in the announcement. “There are a lot of synergies between me and Mike – we’ve both had many ups and downs, but we keep going at life.
With Mike’s passion for cannabis, Chad (Bronstein) and Adam’s industry knowledge, I look forward to creating cannabis products that will appeal to my national fanbase. Tyson 2.0 products make me go ‘WOOOOO!’, and soon my fans everywhere can get in the Ric Flair state of mind – limousine riding, jet-flying, feeling good, and ‘WOOOOO!'”
Chairman of Tyson 2.0, Chad Bronstein, explained what the new partnership will entail.
“For the last fifty years, Ric has been synonymous with high impact, high energy experiences,” said Chad Bronstein. “Similar to how we rolled out Tyson 2.0, Ric Flair cannabis products will reach nationwide distribution through our robust network of industry partners. With flower strains named after Ric’s iconic sayings like ‘limousine riding’ and ‘jet-flying,’ we aim to honour Ric’s energy and share it with his fans.”
Tyson 2.0 is establishing itself as a cannabis marketing and celebrity licensing powerhouse. Our aim is to bring more celebrity brands to market in the coming months.”
In recent years a number of wrestling stars including Rob Van Dam and Jim Ross have taken steps into the industry. While Van Dam has been a long-time advocate for cannabis, Ross revealed in October that he is planning to open a cannabis farm.