Paul Heyman has elaborated on the effectiveness of long-term storytelling and how the fans are now more receptive to the concept.
Along with his work on camera as The Wiseman for Roman Reigns, Heyman is credited by many as being a creative mastermind. Always looking to get the best out of the roster, many have referenced the Hall of Famer when discussing their rise to relevancy in WWE.
A crucial part of The Bloodline Saga and Reigns’s 1-316 day reign as champion, the ongoing storyline began in August 2020 and saw the latest chapter seemingly end in January 2025 when Reigns defeated Solo Sikoa in The Bloodline Rules match on the Raw on Netflix premiere.
While appearing on Logan Paul’s Impaulsive podcast, Heyman was asked how he would book the former United States Champion in 2025, to which the Hall of Famer stated that he would plan things out much further than one year:
“If the question is how I would book Logan Paul in 2025, my answer is I wouldn’t book him just for 2025. My question would be, who’s Logan Paul’s opponent for WrestleMania 42, which is in 2026, and more importantly, who’s Logan Paul’s opponent in 2027, which is WrestleMania 43?”
“In an industry that has now enabled its fan base to embrace long-term storytelling, I’m capping you at 18 months. ‘Oh, who’s my opponent for 42? That’s only 18 months from now. Who’s your opponent for 43?’ And once we figure out who your opponent is for 43, let’s back-tell that story.”
“I never have written a script or answered an idea without knowing the final page. I write the final page first. Here’s the end. It may transition to something else, but here’s how this story ends. Now, how do we get there? How do we milk it? How do we tease them? What’s the intrigue? What are the other characters’ dimensions that play off of this? How does this story affect all others?”
“If everything drives to this point, then you know the narrative that you want to tell. Making sure Solo never said ‘acknowledge me’ before he said it in Madison Square Garden. Making sure he’s never referred to as a Tribal Chief before. Making sure that all roads led to that moment, that 15-minute segment that engrossed everybody because everything since WrestleMania built to that moment.”
Paul Heyman Recalls Hilarious John Cena Segment
During his lengthy WWE tenure, Heyman has had a number of highlights in his own right while serving as the advocate for the top stars. Also in the interview, Paul Heyman recalled the night he mocked John Cena.
In other news, John Cena named the WWE losses that meant the most to him.
H/t to F4WOnline.