WWE President Nick Khan has opened up about the decision to take WWE SummerSlam to Las Vegas in August.
As WWE head back on the road following the COVID-19 pandemic, the company have announced that SummerSlam will take place at Allegiant Stadium in Las Vegas on Saturday August 21st.
Ahead of the announcement, numerous venues had reportedly been in the running before the decision was made to take the extravaganza to Nevada.
Speaking to Brock Radke of the Las Vegas Sun, Nick Khan explained how WWE took inspiration from NCAA March Madness.
“We were paying close attention to March Madness because there was a thought that people might not be going back to Las Vegas [to bet and watch games] because there was nothing to go back to,” Khan said. “But once March Madness hit, the occupancy rate skyrocketed. That was our moment of [understanding] if we have an event, it will get people back, and it’s an opportunity to also help jumpstart the Vegas economy.”
Expanding further, Khan explained that the hope is that the show will lead to WWE returning to Las Vegas in the future.
“That’s the hope,” Khan said. “The Silver Bowl (Sam Boyd Stadium) was a tough venue to get to and stay at. You have the Thomas & Mack Center, and then all of a sudden you had MGM Grand Garden Arena, Mandalay Bay, and then boom, the Golden Knights and the Raiders and T-Mobile Arena and Allegiant Stadium, and now also the [MSG] Sphere being built.
“There’s a surge of sports in Las Vegas and the mistake I think the sports world was making previously is looking at the local market without seeing the hundreds of millions of tourism dollars every year. With the NFL’s 16, now 17-week season, you’re figuring if the home games can attract enough out-of-town fans, and that’s easy. It makes all the sense in the world.”
Heading into ‘The Biggest Party of the Summer’ Stephanie McMahon has also been talking up the event. Speaking in a recent interview, McMahon promised “a lot of surprises” at the show.