WWE already produces an incredible amount of content, but it appears that CEO Nick Khan has no desire to stop there.
Speaking at the MoffettNathanson’s Inaugural Technology, Media, and Telecom Conference, Khan said explained that in an ideal world, WWE would have something on television every day of the week. He added that a new program highlighting lucha libre has been discussed internally.
WWE already produced three major shows a week in Raw, SmackDown, and NXT, as well as monthly Premium Live Events. Meanwhile, the company has found success in recent months within the Hispanic community with the relaunch of the LWO and the legendary appeal of Rey Mysterio, this saw Backlash come live from Puerto Rico with a starring performance from Bad Bunny.
“Ideally for us, we would go every day of the week, as long as there is a unique product we can put on the air and resonate. Something we’ve discussed internally; lucha libre, which is big in Mexico and Latin America, to start something like that down the road. This would be well after US and UK media rights are settled, the synergies are all in place and we have our legs under us with [TKO Group], that’s something that’s interesting to us, especially with the growing Hispanic audience in the US. We over-index in the Hispanic community already with our English content. To target that is something of interest for us.”
Nick Khan Announces WWE’s Return To India
During the same appearance, Nick Khan confirmed that WWE will be returning to India in September, although no exact date was given. Khan claimed that sports entertainment is India’s second most popular sport, surpassed only by cricket. He spoke positively about garnering more WWE Network subscriptions in the region.
The move follows Night of Champions heading to Saudi Arabia and Money In The Bank being held in the UK, while with Backlash the company produced an event in Puerto Rico for the first time in 18 years.
H/t to Fightful