Netflix has secured a new deal, bringing a fresh look to WWE RAW.
As part of its latest US upfront ad deals, Netflix has secured DoorDash as the presenting sponsor for WWE RAW for the 2025-26 season. This marks the first time Netflix has teamed up with a food delivery brand for its live sports entertainment offering. Fans can expect to see DoorDash branding across all RAW broadcasts and related digital ads.
Clients are looking forward to Netflix’s live titles like WWE Raw and NFL Christmas Gameday. We’ve partnered with DoorDash as the presenting sponsor for the 2025-26 season of WWE Raw.” (H/T: Netflix)
Check out Netflix’s official statement here.
The announcement comes after Netflix more than doubled its US upfront advertising commitment compared to last year. The company closed deals with every major holding company and independent agency. Netflix says it now offers advertisers a range of buying options, from private marketplace deals to programmatic purchases. DoorDash joins other top brands in Netflix’s lineup of sponsors for tentpole titles and events.
Benefits of DoorDash and WWE RAW’s Partnership
DoorDash will provide exclusive offers for viewers during WWE RAW episodes. Promotions will appear in pause ads and on-screen graphics. Netflix plans to integrate DoorDash messaging in a way that fits the show’s energy and storylines. The sponsor will also access Netflix’s audience data to tailor promos to sports entertainment fans.
For DoorDash, this partnership brings its brand to millions of unique WWE RAW viewers in the US each year. It also opens opportunities for custom content, such as behind-the-scenes segments and talent shout-outs.
Netflix Chief Content Officer Bela Bajaria said the deal combines Netflix’s global reach with DoorDash’s household name. WWE President Nick Khan added that the partnership strengthens WWE’s live sports entertainment experience.
With this new deal, Netflix continues to expand its ad-supported business and bring live events to its platform.