Former Intercontinental Champion Lance Storm has responded to criticism from Bruce Prichard saying he performed exactly the way he was told to in WWE.
On an episode of Prichard’s Something To Wrestle With podcast [available ad-free at AdFreeShows.com], the current WWE Executive Director said Storm lacked personality although he did compliment him on his stellar in-ring work.
Now Lance Storm has issued his rebuttal in an appearance on the It’s My House podcast, saying he was acting exactly how we was told as he tried to fit into the company’s unusual vision for him.
“When I got to WWE [after ECW and WCW] I was specifically told and instructed to have no emotion, no personality, and be a robot. I was specifically told that their vision for me was Sam the Eagle from The Muppets. And when I did promos in WWE I was constantly told to do retakes because you’re not flat enough, you’re not monotone enough, we want you duller, and they would make me do [it again].”
“It’s possible that Bruce was never part of the conversations where they said I need to be flat. In which case then it’s, you know, Bruce is just not realizing that that was by design. And if he was part of those conversations he either forgets it or just decides it’s a better narrative to deliver it this way.”
Lance Storm came to WWE in 2001 following the closure of WCW and literally kick-started the invasion when he dropped Perry Saturn with a superkick during a match on Raw.
The former Impact Player had won US, Cruiserweight, and Hardcore gold during his time in WCW and is probably best remembered from that era for leading Team Canada.
Since his retirement from the ring, Storm worked as a coach in Ohio Valley Wrestling before opening his own Storm Wrestling Academy. The SWA saw competitors such as Chelsea Green, Rachael Ellering, and Dominik Mysterio train under Storm before he closed the school down to return to WWE as a producer in 2019. Storm was furloughed by the company in 2020 due to the pandemic and is yet to return as he still resides in Calgary, Alberta, Canada.