John Cena has talked about he and WWE being “absolutely wrong” as they launched an audacious package for fans to celebrate Cena’s WWE return.
Cena has long been known as one of the top merchandise sellers in WWE history with an array of t-shirts and other gear that is yet to be surpassed. When he returned to WWE this summer at Money In The Bank, the sixteen-time champion of the world was sporting a new green number but he had something new in store again for his massive WWE Universal Championship SummerSlam main event with Roman Reigns.
Speaking at a Florida Comic-Con Q&A, John Cena discussed his Super Mario 3 inspired t-shirt. The shirt itself was not for sale by itself but rather was part of a package that could be bought for $1000. According to Cena, the idea was a massive flop:
“WWE wanted to put together a once-in-a-lifetime fan experience. This kit is not just this kit, it’s the belt, the clothing, an autograph picture, an autographed canvas picture, and an NFT. When it came up with the face value for what it cost, it came up around $500-$600 retail value and then threw in the value of the NFT. I talk a lot about failure. This idea failed. Why is it $1000? Because myself and the folks at WWE thought $1000 was a fair price point. We were wrong. We were absolutely wrong.”
“(This shirt) is number zero of 500. I thought, ‘with a value like that, the 500 will be gone.’ We sold 37 of them. It was a catastrophic failure. I design all my stuff. I was super proud of this. I love the design. It’s one of those instances where I put my heart and soul and did the design and was really close with the work and pieces and market research. ‘Yes, it seems fair, I think it will be good.’ It sucked. It absolutely failed. I took a chance and missed. I’m sorry because it’s obvious that people like the design, but it’s way too much.”
— WWE (@WWE) August 22, 2021
John Cena failed to claim his seventeenth world championship as Roman Reigns defeated him to retain the title. Cena did secure a measure of revenge in his final appearance for WWE this time around as he teamed with The Mysterios to defeat Reigns and The Usos in a dark match in Madison Square Garden.