AEW announcer Jim Ross has named one feature that AEW fans will see less of in the company and says that it shows “a lack of creativity.”
Fans of AEW instantly noticed something a little different when they tuned into Dynamite compared to WWE programming in recent years – the bad language.
“Cut the sh*t” became Jade Cargill’s catchphrase but in recent weeks it seems that AEW are the ones cutting it with the offending word being censored. An AEW personality was even fined for letting loose with an f-bomb on live TV.
During a Q&A on AdFreeShows Jim Ross commented on the use of swearing in AEW and says he thinks there will be less of it in AEW going forward:
“As long as the storylines and character development are based in some degree of logic, you have to position talent, to some degree, that he or she can best identify with the audience. It sounds simplistic, it really is, quite frankly. I thought WWE, at one point, I was there and part of it, tried too hard to become PG and appease all the advertisers. I think you just have to use common sense.”
“We had a string in AEW where there was a lot of controversial language. I think you’ll see less of that. It’s unnecessary and shows a lack of creativity if you can’t come up with an adjective or adverb that is better than something a little coarse. The times are going to dictate that.”
Harking back to his time in WWE, Jim Ross continued by saying in the second hour of Raw that things could be a little riskier but it all comes down to common sense:
“The old time slot, we would raise the sensationalism in the second hour of Raw, you could be a little more risky and rougher. It’s all case-by-case, there is no rule, we all just have to use common sense and logic. I’m guilty as anybody. I remember one time, I said, ‘WWE Dynamite.’ That didn’t make me real popular with some, which is amazing because it’s called human error. That’s it, I made a mistake, I was sorry about it. I haven’t done it since, knock on wood.”