WWE News

Jim Ross Admits “WWE’s Booking Has Gotten A Little Stale”

Jim Ross

WWE Hall of Famer Jim Ross has admitted that WWE’s booking has gotten stale, despite them pushing Superstars like Big E into more prominent positions.

Over the course of his legendary announcing career, Jim Ross became synonymous with WWE providing the soundtrack to many of the biggest moments in the company’s history.

However, since April 2019 Ross has been calling the action for WWE’s main rival AEW.

Speaking on a recent episode of his podcast Grilling JR, Jim Ross cast his eye back over to his former wrestling home. Ross admitted that despite WWE moving the likes of Big E to the top of the card, the company’s booking has become stale.

“I think the WWE’s booking has just gotten a little stale,” Ross said. “They’re trying desperately, as you see on NXT and so forth, to get younger. I think Big E, he’s not a young pup but he’s a new face in that role, and I think that’s what they’re trying to do. It’s like starting the race a little late in the game, it’s going to take a little while to catch up and develop young stars. I said this a million times on the show at nauseam, wrestling fans love new. They love surprises, they love things that they can’t call, and I believe that to this very day. No matter what their age is, they love surprises.”

Expanding further, Ross compared the situation to that in AEW, where despite using already established stars, the company is putting them in matches fans haven’t seen before.

“[AEW] is fresher,” Ross said. “Even though they see Adam Cole, they haven’t seen him in this environment. They haven’t seen Adam Cole against CM Punk yet or Bryan Danielson yet. All these matches are there at Tony Khan’s disposal whenever he wants to use them. Tony Khan has done a great job of getting these talents who aren’t necessarily young, but new and fresh, and therefore, their marriages/matches with other guys is going to be fresh. I think that’s where we are right now, and Tony did a good job of signing all these dudes that can work. They can work with each other, work as a team, they can do anything because they’re skilled.

“WWE has got a lot of really good, young talents but it’s going to take a while for those talents to realize you’ve got to be a main eventer and raise your level of performance in every aspect of what you do. From your ring entrance, to your ring attire, to your music, finish hold, how you sell, everything. Everything changes and everything has to be elevated, and I think it’s going to take a while.”

Elsewhere Jim Ross has also discussed the competition between AEW and WWE.

On September 18th 2019 WWE NXT began running a live, two-hour program every Wednesday night. This put the show in direct competition with AEW’s flagship show Dynamite.

Over the course of the next year, the two companies traded barbs as well as ratings before NXT was moved to Tuesday nights from April 13th 2021.

Looking back on the “Wednesday Night War,” Jim Ross surmised that NXT moved it’s current spot on the schedule because “Vince McMahon didn’t like getting his ass beat every Wednesday night.”

H/t to Wrestling Inc for the transcription.