IMPACT News

IIconics Eye-Watering Earnings From Exclusive Fan Site Revealed

The IInspiration Cassie Lee Jessie McKay

The former IIconics Cassie Lee and Jessie McKay might be IMPACT Knockouts Tag Team Champions but their exclusive fansites are raking in the dough.

Fans might be most familiar with the Australian pair under their WWE names of Peyton Royce and Billie Kay. The duo competed together for several years in the company, peaking when they captured the WWE Women’s Tag Team Championship at WrestleMania 35.

The IIconics were both released from their WWE contracts in April 2021 as budget cuts continued to blight the WWE roster.

Since leaving that company, the pair have undergone a transformation with their tag team now known as The IInspiration in IMPACT Wrestling. In their debut for the company, they captured gold when they won the IMPACT Knockouts Tag Team Title from Decay.

While IMPACT might have brought gold, it’s the pair’s exclusive content websites with Brand Army that is bringing home the green for Lee and McKay.

Both women launched their own sites on the platform after leaving WWE with subscriptions available for $9.99. Cassie Lee currently has 4,600 subscribers while Jessie McKay’s army is listed at 3,200 subscribers. This means revenue for the women of $45,954 and $31,968 respectively.

These amounts don’t take into account opportunities for subscribers to spend more on exclusive photos and interactions nor does it take into account Brand Army fees which range from 20 to 40 percent.

The women are by no means the only wrestling personalities to have their own content websites. Scarlett Bordeaux recently announced she was launching her own exclusive content account and then had to suspend access due to overwhelming demand.