GCW have filed a trademark for ‘The Collective’ less than one week after World Wrestling Entertainment filed their own trademark for the exact same name.
When WWE went after the term which had been widely used by GCW on December 15, there was uproar that the company were attempting to claim something they never created in the first place.
Requesting the rights to the designation for exhibitions and performances, WWE’s filing read:
IC 041. US 100 101 107. G & S: Wrestling exhibitions and performances by a professional wrestler and entertainer rendered live and through broadcast media including television and radio, and via the internet or commercial online service; providing wrestling news and information via a global computer network; providing information in the fields of sports via an online community portal.
Now it seems that GCW have hit back, filing their own trademark for the name on December 21 and citing ‘First Use and ‘First Use In Commerce’ as 2018 to prove they had the rights to the name before WWE even considered it.
GCW’s filing stated:
IC 041. US 100 101 107. G & S: Entertainment in the nature of wrestling contests; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Organizing conventions for professional wrestling and sports entertainment; Providing wrestling news and information via a global computer network. FIRST USE: 20180900. FIRST USE IN COMMERCE: 20180900.
We are now going to have to wait to see who the office sides with. If WWE get the rub here, then it stands to reason GCW will no longer be able to use the name for their successful events.
However, in a recent tweet sent out by GCW Owner Brett Lauderdale, the head honcho promised his loyal fanbase that everything was going to be ok. This pointed to a confidence that his business would win out over wrestling’s largest giant.