Former WCW President Eric Bischoff wants AEW to grow but believes their viewing figures are “flatlining” as of late.
On a recent episode of Strictly Business with Eric Bischoff (available exclusively via AdFreeShows), the former WCW President discussed AEW’s potential in terms of branding and licensing, and said that the company has potential to grow if it keeps consistent.
“Nobody else out there that is manufacturing products is looking at the AEW brand right now or anybody in it and going, ‘wow, we can build our future on that. They’re looking at it and going ‘wow, this is interesting, let’s see where this tracks for the next year-three years.’
“And if there’s consistency and they see that the belt program that AEW has for example at Walmart, and is actually tracking and growing and creating revenue, that will give future licenses the interest in coming out and trying to build some of their product on AEW licensed properties.”
Eric Bischoff continued, noting that AEW would have to grow for merchandizers to take notice, and that right now their television ratings seem to have reached a plateau.
“But that doesn’t happen overnight, it didn’t happen overnight in WCW. Providing AEW continues to grow, which arguably they’re not, they’re kind of flatlining at a million viewers a week, but if they can grow that industry in such a way that it gives confidence to manufacturers and distributors to go ahead and invest money in that licensing in hopes to increase sales off their products, that’s when you’ll start to see real growth in AEW.
“It’s not a knock against them, you can’t do that overnight. No one is going to take that risk until you’ve established yourself in the marketplace.”
Also on Strictly Business, Eric Bischoff recently estimated AEW’s production costs.