The dust had barely settled on WrestleMania before it was announced that the company had been sold, and UFC President Dana White has now issued a statement on the situation.
According to a press release on April 3rd, UFC’s parent company Endeavor has purchased WWE and will merge the two properties in a $21 billion effort. Vince McMahon, who recently returned to WWE to help facilitate a sale of the company despite being under investigation for alleged sexual misconduct and hush money payments, was quoted as saying:
“Given the incredible work that Ari and Endeavor have done to grow the UFC brand – nearly doubling its revenue over the past seven years – and the immense success we’ve already had in partnering with their team on a number of ventures, I believe that this is without a doubt the best outcome for our shareholders and other stakeholders.
“Together, we will be a $21+ billion live sports and entertainment powerhouse with a collective fanbase of more than a billion people and an exciting growth opportunity. The new company will be well positioned to maximize the value of our combined media rights, enhance sponsorship monetization, develop new forms of content and pursue other strategic mergers and acquisitions to further bolster our strong stable of brands. I, along with the current WWE management team, look forward to working closely with Ari and the Endeavor and UFC teams to take the businesses to the next level.”
McMahon is to serve as Executive Chairman of the new corporation. He’s also confirmed that he will be involved in creative going forward, though Triple H will retain creative control as Chief Content Officer as McMahon says he can’t get “in the weeds.” His involvement has definitely increased in recent weeks as he was not only backstage at WrestleMania 39, but he was reportedly on headsets and providing feedback.
“I Am Exited To Take This To Another Level” – Dana White On WWE/UFC Merger
UFC President Dana White will retain his position in the company, while WWE CEO Nick Khan will serve in the same role over on the wrestling side of things. White released a statement of his own following news of the merger, saying that he’s excited for the future of both properties.
“This company has been on fire for the last seven years and now that we will be adding WWE to the portfolio, I am excited to take this to another level. Vince is a savage in the wrestling space, Ari is a beast at what he does, and then add what we at UFC bring to the table and there is no limit to what this company can accomplish in the next five years.”
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— danawhite (@danawhite) April 3, 2023