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Bruce Prichard Reveals Original Plans To Manage Kane

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Executive Director of Monday Night Raw, Bruce Prichard, has revealed that there plans for him to manage Kane subsequent to his 1997 debut at WWF In Your House: Badd Blood.

As Brother Love, Bruce Prichard didn’t have a legacy as a manager away from accompanying The Undertaker to ringside at Survivor Series 1990 on November 22, with his forte being as a host and mouthpiece of The Brother Love Show where he would regularly berate babyfaces such as Hulk Hogan and Jake ‘The Snake’ Roberts.

However, now it has come to light that the star was originally pitched to manage ‘The Big Red Machine’ in place of Paul Bearer in 1997 during his historic feud with original client, The Undertaker.

During the latest episode of his Something To Wrestle Podcast, the white suited, red faced manager told of the idea to pair him with the masked monster before it was nixed by Vince McMahon himself:

“We actually had an idea for me to come back and end up managing Kane with dark red hair…Now, this was 1997-ish, maybe ’98, so it had to be right after that [Kane debuted at Badd Blood in October 1997]. Shortly after that. But the idea was that my hair was red, basically, the colour of Undertaker’s hair and the idea was that I was going to come back under the auspices of helping The Undertaker feud with his brother Kane. We would basically do a kind of a switch, but after the promos, Vince [McMahon], classic Vince, can tell you that you’re a piece of s**t and that it really sucks by telling you how great you are. Then you walk away feeling good but just s**t all over.

[Imitating McMahon] ‘Goddamnit pal, that’s not a heel promo, that’s a babyface promo. Goddamn that was strong. Strong, Strong. Way to go.'”

While the plan for him to accompany Kane to the squared circle was iced, Prichard wheeled out his Brother Love character again in 2001 during the WrestleMania X-7 Gimmick Battle Royal and most recently at Money in the Bank 2020 when the Men and Women’s Money in the Bank Ladder Match began at the same time within WWE’s headquarters.

Currently, the creative mind serves as Executive Director of Monday Night Raw, a role he replaced Paul Heyman in in June 2020.