Brock Lesnar laid claim to a WWE record following his return to the company at SummerSlam in what was a record-breaking weekend for the company as a whole as well.
Lesnar shocked the wrestling world when he made his way to the ring with an interesting new haircut following the SummerSlam main event of Roman Reigns taking on John Cena. The Tribal Chief was able to stop Cena in his quest to become a seventeen-time world champion with a spear but worse was to come for Reigns. Immediately after the match, Lesnar made his return to a WWE ring for the first time since WrestleMania 36 to confront the WWE Universal Champion while his Special Counsel Paul Heyman looked shellshocked by Lesnar’s appearance.
Following SummerSlam, WWE issued a press release touting the success of The Biggest Party Of The Summer as it became the highest-grossing and most viewed edition of WWE’s summer spectacular.
Highlights from the official press release included:
- More people watched Saturday’s event live across Peacock and WWE Network than any other SummerSlam in the company’s history. The seven-figure global audience marked a 55% increase over 2020 and a 29% increase over 2019;
- The sell-out crowd of 51,326 broke SummerSlam records for indoor attendance and gate receipts. With tickets purchased by fans from all 50 U.S. states, Saturday’s live gate was more than four times greater than the last SummerSlam held with fans in attendance in 2019;
- Merchandise sales posted an increase of 155% over 2019;
- SummerSlam set a new sponsorship record, growing by 25% vs. 2019 and 18% vs. 2020
Last but not least, the release touted the record smashed by Brock Lesnar:
- With more than four million views, Brock Lesnar’s return became WWE’s most-watched Instagram video of all time – surpassing the video of John Cena’s return at Money In The Bank. In total, SummerSlam videos generated more than one billion views across all WWE social platforms during the week.
At the time of writing, Cena’s return at Money In The Bank has been watched on YouTube 4.4 million times whereas Lesnar’s return has been viewed 6.8 million times. For comparison, CM Punk debuting in AEW has been watched on that platform on 7.8 million occasions.