WWE Champion Bobby Lashley has discussed the origins of the name of his faction The Hurt Business and revealed who came up with the idea.
Lashley was taking part in a Q and A with The Wrap when he was asked about the moniker. The CEO of The Hurt Business explained the name and whose idea it was for the group’s name.
“It was me. I was thinking about this before, I was thinking about the whole thing before. Originally, a boxing coach that I had down in Coconut Creek at American Top Team, used to always wear this T-shirt. I was like, man, that is incredible man, that needs to be in WWE because that’s my character. I just need a group. So I just loved it forever. This was several years back, several, several years back, and I held onto it. And when we came, I was still holding onto it. I was like man, I wanted to do something like that, but I need the right people involved.”
One of those right people came along at the 2020 Royal Rumble. MVP made his surprise return to WWE in that year’s men’s Rumble match. Bobby Lashley and MVP had worked together before in IMPACT Wrestling. The duo were part of a group known as The Beatdown Clan.
“Then when MVP had that Royal Rumble, he was only going to do that, but when he was there, we had worked before and I told him, ‘Man, you know what character you are, you are kind of a mix between Suge Knight, and Don King.’ I said, ‘If you mix all those up that is you.’ And I told him about this and then me and him got together and he was like, ‘We can make a real little faction out of this.’ Of course, we thought about Shelton [Benjamin] because Shelton wasn’t really doing anything. Everybody knows how good Shelton is but everything really depends on timing and finding the right role for you. I was like, man we got to bring Shelton because Shelton gets it.”
The WWE Champion then discussed adding a missing piece of the puzzle to the group. That missing piece turned out to be Cedric Alexander. Lashley also discussed his surprise that the name he was hoping for hadn’t already been copyrighted elsewhere.
“Then we needed a young boy to come up, and Cedric [Alexander] is phenomenal. But when we went to go look for The Hurt Business [name] at that time, I was like, man, let’s try The Hurt Business, and we sent it in, and then when it came back it shocked us. Like, what? Nobody has it? Nobody copyrighted it or nothing […] The merch guy came up to me and was like, ‘bro, you’ll never believe it, it is open.’ I said let’s go, let’s start printing. As soon as we put it out, the t-shirts went like crazy at the beginning. Black and gold, The Hurt Business, it was beautiful. And then our group just kind of formed from there.”
“Before I ran with it, I called my boxing coach down there at Coconut Creek and I asked for his blessing and he was like, ‘Use the name, just send me a few T-shirts.’ I said cool.”
Bobby Lashley also discussed during the Q and A his feelings on a potential dream match with Brock Lesnar and why that match has not happened yet.