A former WWE writer has revealed that Vince McMahon once decided to fine Michael Cole every time he said a certain word on commentary.
During his time at the head of WWE Vince McMahon was known for wanting all WWE programming to run a certain way. This included certain words being banned, and his infamous rants in the ears of announcers as they called the action in the ring.
One man who experienced his fair share of tough-love from McMahon was Michael Cole. The announcer signed with WWE in 1997 and initially worked as a backstage interviewer before taking his place as a play-by-play announcer.
Cole formed part of the SmackDown announce team alongside Taz in the early 2000’s as the brand split came into effect, eventually becoming WWE’s lead announcer.
Writing in his book “There’s Just One Problem…:True Tales from the Former, One-Time, 7th Most Powerful Person in WWE,” former WWE writer Brain Gewirtz recalled Cole being fined for repeatedly using one three-letter word.
“We all have our personal verbal tics, Announcer Michael Cole used to say ‘now’ at the end of every sentence. ‘Jeff Hardy, into the ropes now…’ Vince took it upon himself to fine Cole every time he ended a sentence with the word ‘now,’ and sure enough Cole stopped doing it.”
Once unpopular with WWE fans, Michael Cole has enjoyed a career resurgence in recent times calling the action on SmackDown alongside Pat McAfee. The former NFL star is currently taking a break from WWE to work with ESPN leaving the hot seat beside Cole to be filled by Corey Graves.