WWE News

Bad Bunny Increased WWE Hispanic Viewership by 31%

Bad Bunny

After appearing at the 2021 Royal Rumble, Bad Bunny became something of a staple in WWE which culminated in a stunning in-ring debut at WrestleMania 37.

The rapper has a huge following on social media and was the most streamed artist in the world on Spotify in 2020. It has long been speculated what impact that following has had on WWE and now Stephanie McMahon has revealed that Bad Bunny brought a huge number of viewers to WWE.

Speaking on the latest WWE earnings call, McMahon said that the rapper increased WWE viewership among the Hispanic community by 31% when he appeared on RAW.

“Notably, all Raw appearances featuring Bad Bunny showed an increase of 31% in the Hispanic persons 18 to 34 and Bad Bunny’s total social Impressions during the time of his storyline equalled nearly 700 million,”

Following the success of Bad Bunny’s WrestleMania debut, Eric Bischoff has said that the rapper has created a template for celebrity performers going forward. The former WCW President also said that he expects more celebrities and influencers to try their hand inside the squared circle.

Meanwhile WWE has reported revenue of $263.5 million for the first quarter of 2021. The figure is down 9% or $27.5 million from the first quarter of 2020. The company attributed the decrease to the absence of ticketed live events, as well as a large scale international event.

WWE’s operating income stands at $65.1 million, an increase of 22% or $11.8 million.

H/t to Fightful for the transcription.