As first reported by Dave Meltzer of The Wrestling Observer Newsletter, AEW have applied for two trademarks.
The filings made on December 16 were for AEW Elevation and AEW Dark. While the latter is the name of their weekly YouTube show which AEW President Tony Khan uses as a development programme for the company’s younger talent, it is current unknown what AEW Elevation will be.
However, as the filings were made for ‘production of wrestling programs and events’ then it stands to reason the promotion either have an extra pay-per-view event planned for 2021 or the designation will be used as another Dynamite special or a second weekly television show.
The filings for both trademarks read:
International Class 041: Entertainment services in the nature of live wrestling performances; Entertainment services in the nature of production of wrestling programs and events; Entertainment services, namely, an ongoing multimedia program featuring wrestling distributed via various platforms across multiple forms of transmission media; Entertainment services, namely, an ongoing series featuring wrestling provided through a global computer network; Entertainment services, namely, production and distribution of ongoing television programs in the field of wrestling; Entertainment services, namely, providing ongoing webisodes featuring wrestling via a global computer network; Educational and entertainment services, namely, a continuing program about wrestling accessible by radio, television, satellite, audio, video and computer networks; Entertainment services in the nature of development, creation, production, distribution, and post-production of wrestling programs and events.
AEW have been catching up with WWE in the trademark filing game recently, with pitches for several names linked to their AEW Games company as well as suspended attempt for AEW Stadium Stampede.
The latter was put on ice by the USPTO thanks to an ongoing WWE application for the former WCW event name, Spring Stampede. It is thought that AEW will be able to continue their pursuit of Stadium Stampede once WWE have secured their designation.